Industry Events, Campaigns and Customer Initiatives at Nustone

Overview of Industry and Customer Initiatives

Nustone operates structured initiatives that provide opportunities for customers and trade professionals to engage with the brand beyond product purchasing. These initiatives include customer participation programmes, industry event attendance, seasonal campaigns, and recognition activities. Customer engagement campaigns offer opportunities for participation through competitions, giveaways, and recognition programmes. Industry events provide occasions for trade professionals to meet Nustone representatives and view materials in person.
 

Customer Engagement Campaigns

Nustone operates customer initiatives that provide opportunities for participation, recognition, and engagement throughout the year.
 

Annual Customer Giveaway Programme

Nustone runs an annual customer giveaway programme that operates on a recurring yearly cycle. The programme provides customers with opportunities to enter for prizes related to outdoor projects. Customers who have participated in previous years often anticipate the annual programme and engage when each year's programme launches.
 

Monthly Picture Competition

Nustone operates a recurring monthly picture competition where customers share photographs of their completed paving projects. Each month, one participant is selected and receives cashback recognition for their submission. The monthly recurrence means customers can participate multiple times throughout the year as they complete different projects or outdoor spaces.
Project photos submitted through the competition are often featured on Nustone's social media channels and website galleries. For trade professionals who complete installations for clients, the competition offers opportunities to showcase their completed projects.

Social Media Engagement

Nustone maintains customer engagement through social media platforms including Facebook and Instagram. Customers can follow accounts for content about projects, materials, and design ideas. Engagement opportunities include sharing project photos, commenting on posts, and participating in polls and questions. Social media channels provide continuous engagement opportunities between structured campaigns.

Customer Testimonials and Project Features

Customers are invited to share testimonials and submit project photos for potential feature in Nustone's marketing materials, website galleries, or social media content. Featured customers receive recognition for their projects and have their installations showcased to audiences considering similar outdoor projects.

Seasonal Campaigns

Nustone offers seasonal campaigns that provide customers with opportunities aligned with different times of the year.

Black Friday and Major Retail Periods

Nustone participates in Black Friday and other recognized retail calendar events. These periods provide customers with purchasing opportunities during widely recognized discount windows. For customers planning projects for spring and summer installation, these winter purchasing opportunities allow advance material acquisition.

Winter Purchasing Opportunities

During winter months when outdoor installation activity decreases, Nustone offers purchasing opportunities for customers planning spring installations. For customers with storage space or those working with contractors, winter purchasing allows project planning during off-season periods.

Industry Event Participation

Nustone participates in industry exhibitions where trade professionals and customers can meet representatives, view materials in person, and engage directly with the company.
 

FutureScape Exhibition

Nustone attends FutureScape, a major exhibition in the UK landscaping industry. FutureScape brings together landscape contractors, designers, and suppliers. For landscapers, contractors, and garden designers, the event provides opportunities to visit Nustone's exhibition booth, view paving materials and assess textures and colors in person, discuss trade account arrangements, and meet Nustone representatives.

Direct Engagement Opportunities

Industry events provide face-to-face engagement opportunities that differ from online or phone-based interactions. Trade professionals can ask questions about material specifications, discuss specific project requirements, and establish connections with supplier representatives. For customers planning significant projects or trade professionals evaluating supplier relationships, these events provide valuable interaction opportunities.

Showroom Visits

For customers and trade professionals who cannot attend industry events, Nustone's Colchester showroom provides similar engagement opportunities. Customers can visit to view materials in person, discuss project requirements with staff, arrange sample selection, and place orders. 

The showroom operates Monday-Friday 8:00 AM - 5:00 PM and Saturday 8:00 AM - 12:00 PM.

Customer Recognition Activities

Nustone operates initiatives that recognise customer participation, feature customer projects, and acknowledge engagement with the brand. 
Project Showcasing
Customers whose projects are featured in Nustone's galleries, social media posts, or marketing materials receive recognition for their installations. Featured projects showcase real customer outcomes, providing inspiration for other customers planning similar outdoor spaces. Trade professionals whose installations are featured benefit from exposure to potential clients viewing Nustone's content. 
Winner Recognition
Customers who win monthly picture competitions, annual giveaways, or other engagement programmes receive recognition through announcements on social media and email communications. Winner recognition acknowledges participation and highlights individual customers or projects to the broader customer community. 
Community Engagement
Nustone occasionally participates in community support activities including local projects, charity initiatives, or community improvement projects involving outdoor space development. When these initiatives occur, they may provide opportunities for customers to nominate projects or learn about Nustone's involvement in community activities.

Recurring Participation Patterns

Customer initiatives operate on recurring cycles, creating familiar patterns of engagement that customers can anticipate and participate in repeatedly.
The monthly picture competition provides recurring monthly opportunities for customers to share projects. The annual giveaway programme operates on yearly cycles, with many customers participating each year. Seasonal campaigns (Black Friday, winter purchasing opportunities) create annual patterns aligned with calendar periods. For trade professionals, engagement through industry events and trade-specific communications provides ongoing relationship continuity across multiple projects throughout the year.
 

Frequently Asked Questions